My Copy Works - Words that work on the web - Jan Fletcher, freelance copywriter
A well-written website can deliver results for you 24 hours a day, seven days a week. It's your salesperson, brochure, check-out and customer-service desk, all rolled into one.
Isn't it worth getting it right?
My top ten tips for web copywriting
- Define your online objectives
The right words in the right place will help you achieve your marketing and sales objectives. - Put yourself in your customer's shoes
Anticipate their needs and their next move. Flag it up and make it easy for them. - Integrate design and copy
Good teamwork makes for a really hard-working site. - Use eye-catching headers, short paragraphs and bulleted lists
Readers are unlikely to read an entire page, so signpost well. Lists and bullet points will help readers to scan and digest information. - Highlight benefits upfront and provide clear calls to action
This goes for any marketing copy, but it's even more important online. - Speak your customer's language
Use a relaxed, conversational tone and avoid corporate jargon. - Don't use a big word, when a small one will do
Keep it simple. Direct, everyday language is easier to read online. - Convey trust
Without a friendly smile or shop front to represent you, you need content that wins a reader's trust. - Optimise your site with well-written SEO copy
To be found online, optimise your site for search engines. But badly written, ill-informed SEO copy is a real turn-off. For best results, team-up a good copywriter with an SEO specialist. - Be informative, engaging and persuasive
To turn browsers into buyers, all of your online information should be informative and engaging. If you don't have time to get it right, or writing isn't your strength, a copywriter can help!
Call Jan on 07866 484 996
Or email jan@mycopyworks.co.uk