My Copy Works - Words that work on the web - Jan Fletcher, freelance copywriter

Specialist web copywriting gets results

Many organisations spend lots of time and money on beautiful web design, but fail to give the same care and attention to web content. But well-written web copy is essential if you want to convert visitors to customers or leads.

Typically, an online reader’s attention span is short, and their expectations are high. If you fail to engage them, or they can’t find what they want, they’ll click away and search elsewhere.

How I can help

I’ll ensure your web content meets your objectives with informative, engaging and persuasive writing.

I’ll also consider your customer’s journey, flagging up their next move and employing writing techniques to keep them hooked from the moment they arrive...

• Teaser text that begs readers to click through
• Headlines that catch a reader’s eye
• Benefits highlighted upfront (before you lose their attention)
• Shorter words and paragraphs that are easy to digest
• Bulleted lists, like this one, that are easy to scan
• Email subject lines that can’t be ignored
• Powerful calls to action throughout
• An appropriate tone of voice that gains trust

I can also help you get found online, with well-written SEO copy.

So if you want a website that really gets results, just call. I can provide regular communications, such as e-campaigns, or one-off projects like a new or edited site.

Find and keep new online
customers...