MyCopyWorks - Words that work on the web

MyCopyWorks - Words that work on the web - Jan Fletcher, freelance copywriter

Hiring someone to write your marketing and communications can save you hours of time and frustration.
So if writing isn't your strength, or you simply need to get on with other work, I can help.

Case Studies


Blackhouse Website Portfolio: branding, websites, adverts Audience: B2C

Blackhouse is a new design house in Scotland that pairs beautiful upholstered furniture with Harris Tweed.

My brief was to help launch and develop the brand by creating content for their new website, drawing on the established heritage of Harris Tweed and Blackhouse's own story to engage target audiences and drive sales.

The website features short adverts showcasing the stunning fabric and landscape of the Outer Hebrides interspersed with longer content on Harris Tweed's heritage, the fabric's inherent benefits and the Blackhouse design ethos.


			Home page
			At Blackhouse we love Harris Tweed.
We love the patterns, the textures and its heritage.
But most of all we love how it looks on our chairs.
			Website advert
			Meet the original high-performance, luxury fabric
Harris Tweed. 100% pure virgin wool.
Hand woven for enduring softness, strength and style for over 100 years.
			Web content
			Find a unique, authentic style
Harris Tweed can achieve understated elegance or something a little more quirky. Whatever your style, there's a fabric just for you.

And for those who want a truly unique and sustainable statement, you can trace your chair's fabric right back to the weaver who made it, through the Orb trademark.
			Where better to escape your fast-paced lifestyle than a chair covered in luxurious Harris Tweed? Retreat here to cherish a drink, devour the Sunday papers, stare at the rain or hatch new plans.

Your Blackhouse chair is a friend, a talking point, something to fight over and admire. And it's worth every penny.

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What the client said

“In building a premium brand, we wanted a copywriter who would take time to learn about our products, the fabrics and our company values.

We appointed Jan because of her enthusiasm and knowledge, and we are delighted with the work. She thoroughly researched the market and our products, and demonstrated both a strong understanding of the brand and how to develop it in a very competitive environment.

We provided a very challenging brief with an equally challenging budget, and the deliverable far exceeded our expectations.”

Neil Mitchinson, Managing Director, Blackhouse

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